In thirty-plus years I had never heard the term although I am a steel rope guy and not synthetic. I asked a close friend at Liebherr who designs crawler cranes which can lift 3,000 ton and he had never heard of it. Again, maybe it is synthetic rope only.
But if you consider their claim it is incorrect - the only place the cross wound rope is capable or preventing a the top rope from diving is the exact point where the top rope lays over the cross wound rope. At all other points when being spooled the top rope can still dive between the exposed layers.
Personally, I would like to see an objective person perform testing and publish the results.
BTW - according to Samson Rope a winch requires two full layers of rope to be on the drum before a load can be applied. That's quite a bit more rope lost when compared to the 5-6 wraps recommended for a steel rope. And two full layers reduces the winches capacity to a measurable degree since the effective diameter of the drum has increased.