I've got a non $1200 model that I bought from a friend. This one looks more aimed at the expo community and I'm sure there will be some who delve into that price. Ugh!
I just got an expanded steel mesh 5th wheel tailgate off Craigslist. I use strips of angle iron instead of the cables so it won't bounce. Can strap quite a bit of stuff on it and it doubles as a porch when I'm set up.