I was at the tire store last week and was looking at the e rated tires on the rack(specifically 265/75x16E). I noticed a big difference in the stiffness of the sidewalls between tire brands, all tires were E rated(again these tires were not mounted). We all talk about load ratings and tread life, but I'm curious what members here have to say about puncture resistance and sidewall flex in turns, etc of the brand tires they run.